Press Release Archive:
Wanted: Something More Appropriate For Town’s Eastern Gateway (October 2007)

Plans to redevelop two major sites on the eastern entrance to Maidenhead have been withdrawn.  The reasons are not clear but Maidenhead Civic Society had branded the proposals “a let down”.

The Texaco filling station by Maidenhead Bridge and the former Stapletons site in Moorbridge Road were both the subject of planning applications in August.

Civic Society planning group chairman, Martin McNamee said: “At a time when the council is looking to regenerate Maidenhead town centre these two applications, as they stood, would have done little to improve the eastern gateway to the town. The developers should be encouraged to give us something more appropriate.”

He added: “Obviously the Council can only consider the applications it receives but if these two had been approved without alteration it would have been a let down for Maidenhead.”

The filling station site stands in a Conservation Area and in the Setting of the Thames as well as the flood plain. As such it is subject to strict policies governing its redevelopment.

In a submission to the Council in September, the Civic Society said, while improvements had been made to earlier plans, they were still not sympathetic enough to the landmark location. “As a gateway site to the town we believe that the visual impact should be improved. We should like to see more imagination in the design and landscaping of the redevelopment.”

The Society said that the significantly larger footprint of the shop and forecourt would increase flood risk and expressed concern about possible pollution of the Thames from existing contamination of the site. Members were also concerned that the proposal to close the second exit onto Bridge Road would exacerbate existing traffic congestion.